When a former co-worker came to me with the need to rebrand her digital marketing agency, I was all ears. After going through a ton of names, we landed on a something she says – Goodness Gracious. I developed a logo, defined a personality and built a visual identity.

Goodness Gracious aims to be a different kind of marketing agency, one built on transparency and honesty. Where clients don’t have to be worried about getting screwed over, but feel secure and empowered to lead.

So, I built a logo that is professional yet charming, a color palette that is rich yet fun and a submark and graphic assets that scream forever luxury.

Role: Creative Director   Client: Freda Media