These fast paced animated videos were made for YouTube & Google. "New Idea" significantly outperformed all other UOPX assets in this part of the funnel by 50%. It recieved 7 million impressions, 140k clicks, 30k conversions and a 1.88% CTR.

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I drove the creative, designing the graphics, choosing video clips, storyboards, music & VO selection. As well as overseeing editing and animation of all assets.

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Role: ACD Art Director